Black Hammer developed a CD-ROM catalog/presentation of Bombardier's Business Aircraft which allows business executives to make informed decisions when they buy their next corporate jet. This disk was designed for multiple uses: as a sales presentation by Bombardier's sales force, as a catalog by Bombardier's customers and as an exhibit at the Bombardier booth at the annual NBAA trade show.
The CD-ROM provides a wealth of information about each business aircraft made by Bombardier. A range map illustrates how far the plane can fly, by mapping routes between selected departure points and various destinations. Cabin details are available, including the different layout options for each model. The CD-ROM demonstrates the advantages of Bombardier jets: the range map, performance charts and plane specifications incorporate direct comparisons with the specifications for other manufacturer's aircraft.
The CD-ROM includes 3D virtual tours of each aircraft and well over 1000 information screens targeting the needs of every potential customer. Bombardier Business Aircraft CD-ROM won a first prize in the "Multimedia - Marketing / Corporate" category in the Applied Arts Awards Annual. It was produced in conjuction with Concurrent New Media.