Black Hammer Productions designed and developed www.oprahgoesonline.com for Oxygen Media. This website is a companion to Oprah's new TV show to be aired on the Oxygen Television network. Both the show and the website are intended to educate web novices by providing a series of "Web 101" type tutorials in which Oprah instructs her audience on Internet basics, such as how to use search engines, web shopping, and online auctions.
The website presents animated "cyber guides" which lead the audience through approximately 20 lessons, each having its own cyber challenge and cyber diploma. Users can search the glossary of technical terms to brush up on their Internet vocabulary. A distinctly innovative feature of the site is its use of layered navigation buttons on the homepage. These buttons reveal hidden hypertext links and images when selected. There is also a fun area within the site where users can send flash e-postcards to their friends.