Merritt Healthcare

Merritt Healthcare provides comprehensive business management services, surgical center development and financial services to healthcare providers (physicians and institutions). Merritt came to Black Hammer for a corporate identity solution with visual appeal and brand consistency, which would scale as the organization grows.

Black Hammer created a complete corporate identity package for Merritt, including a logo for both print and electronic media, a color style guide for print and electronic media, and stationery and business cards and corporate brochure. Once the corporate identity was established, Black Hammer produced a corporate web site to communicate Merritt's value proposition: superior management skills and technical expertise tailored to the healthcare industry. The web site is designed to educate potential customers about Merritt's services, and to enable them to link to Merritt affiliates. A content management system allows Merritt staff to update the website content as needed.

As a further service to their affiliates, Merritt hired Black Hammer to develop a site builder application that permits Merritt to create elegant and cost effective websites for each of their affiliates.