Matthew Schlanger and Carl Huebner, of Studio Mercenary, teamed up and, working with Robin White of Media Combo, created a subway simulator game for the MTA. While building a new subway line along 2nd Avenue from 63rd Street to 96th Street, the MTA opened a Community Information Center to engage and excite the neighborhood, as well as answer questions and field complaints. The game, called "Test Drive the Second Avenue Subway," was installed at the CIC as well.